Vol. 1 No. 2 (2025)

Articles

• The Psychology of Pricing Perception in Subscription and One-Time Purchase Models Evidence from Consumer Decision-Making and Payment Behavior

  Mubeen Ikram, Wajeeha Zameer, Rahul Singh

  1-5

  • Full Paper (PDF)

• Inclusive Language Policies and Organizational Culture Examining Belonging, Perception, and Identity in Workplace Communication Practices

  Saba Javed, Kifayat Ullah Iftikhar, Sonia Irum Wasim

  6–10

  • Full Paper (PDF)

• Technostress and Its Moderating Role in the Technology, Productivity Relationship Evidence from Knowledge Workers Using Multiple Digital Tools

  Tooba Umair Khan (Ph.D), Laraib Baloch

  11–15

  • Full Paper (PDF)

• Democracy and Good Governance Examining Institutional Quality, Accountability, and Citizen Perceptions of Governance Effectiveness in Communities

  Hira Khalid Kakar, Waqar Ahmad (Ph.D)

  16–21

  • Full Paper (PDF)

• Organizational Identity Management During Startup Pivots Examining Continuity, Change, and Employee Identification in Dynamic Environments

  Hassan Zaheer Chandio, Muhammad Saif Ullah

  22–26

  • Full Paper (PDF)